
Labib Choufani
Creative Director
I have a thorough knowledge of both Arabic and European culture and art. Arabic is my native language, and I am fluent in both English and French.
During my university years in LAU (Lebanon) I worked on many music videos, photo shoots and commercials where I was the assistant director, assistant art director and assistant producer. I directed two short films, a short documentary and a play.
In addition I taught theater for children as a part time job.
After graduating I worked in OTV (local TV station) as a promotions editor in the creative department.
Following this I organized and directed two events; “The Annual” (1 night student film screening) and “Beirut Fever” (5 days fundraising dance event). My friend and I were the only organizers and successfully attracted 11 sponsors within a few short weeks.
Directly after the event I came to “Kingston University” in London to do my MA in “Production Design For Film & Television”.
Throughout this year I built a good technical base in: Photoshop, Illustrator and Final Cut Pro as well as skills in Drafting (both hand drawn and computer aided) model making, storyboarding, conceptual design and visualization.
After My MA, I did a 2 months PR Internship in a Music Management Company responsible for internet-based marketing based in London: The Music Void.
I was responsible for the Middle East region where I had to contact all the Arab artists managers.
During my Internship, I took two afternoon courses @City University:
‘’Event Management’’ & ‘’Music Management’’.
I have, as well, applied to a “wedding Planning certificate “ @ “The Event School London | London Hotel & Tourism School “-HTE Schools
I undertake freelance Portrait/Fashion photography during the weekend.
I work as a Concept artist for an International/Lebanese make up artist “Hala Ajam”. www.halaajam.com
Where I help her create her Make-up Ads & PR contacts in London.